April 28, 2022
Going multiplatform: Revisiting two digital news site acquisitions, three years later
PMC Webinar Digital Acquisition Webinar Slides 28-April-2022 | Click here for the presentation video
In March 2019, Colorado Public Radio announced it was acquiring the start-up city guide Denverite.com and WNET/NJ PBS announced it was acquiring NJ Spotlight.com as part of an expansion of statewide coverage in New Jersey. In an instant, these "traditional" public media radio and television stations became multiplatform news providers juggling brands, audiences and content priorities.
Join Colorado Public Radio COO Jenny Gentry and Executive Editor Kevin Dale, along with NJ PBS General Manager Joe Lee and NJ Spotlight Founder and Executive Director John Mooney as they recap the decisions made to acquire these news sites and discuss how it’s going three years later. Hosted by Public Media Company Managing Director Alison Scholly, this webinar will help attendees understand how they might evaluate a potential digital news site opportunity in their community and what the future may hold for multiplatform news organizations over the long term.
December 9, 2021
Discover New Music Opportunities: VuHaus Group Update
It’s been six years since VuHaus Group was launched as an independent non-profit dedicated to connecting public media’s music discovery stations with artists and audiences across the country.
Public Media Company and five leading public media organizations launched VuHaus Group in 2015 with a commitment to creating meaningful distribution and revenue opportunities for music stations. The 20 current affiliates of VuHaus include joint licensees, stand-alone music stations, and NPR news and information services with digital-only music streams.
In this webinar, Station Managers and their Program Directors get an update from leaders from VuHaus Group and its member stations to learn about how VuHaus Group is helping chart a new course for music stations in their communities via potential programming collaborations, new revenue opportunities, and growing impact beyond a station's listening area.
Station Compensation Webinar: Insights & Guidance for Public Media Leaders
October 27, 2021
Public Media Company hosted a webinar with compensation expert David Lough. Lough analyzed executive compensation at nearly 100 public media stations, completed in partnership with Public Media Company. Classical KING FM’s CEO Brenda Barnes and Board Member Susan Harmon explained how KING is using the analysis and other insights to better understand and update the station’s overall compensation structures.
Webinar viewers will gain insight into how public media compensation is structured; variations by station revenue size/location; and differences between grantee types. They’ll also build awareness of the important role that clear compensation policies and practices play for nonprofit organizations and an understanding of how to get more compensation clarity at your station.
Does your community know that you exist? Grow station audience and revenue via increased awareness
May 19, 2021
Public media stations can increase revenue and impact with greater reach in their community. It starts with measuring how well the community knows your station (you’ll be surprised) and conducting a marketing campaign to "introduce" your station to new audience members.
Public Media Company Managing Director Alison Scholly hosted marketing leaders from WMUK in Kalamazoo, Michigan, and Colorado Public Radio to learn about the 2020 awareness campaigns they ran and the results.
WMUK's Development Director Kim Willis will recount WMUK's digital campaign, and
Colorado Public Radio's SVP Audience & Platforms Jodi Gersh will discuss the 2020 cross-media campaign deployed by Colorado Public Radio.
This webinar covers how to find a local agency partner; what research to deploy before proceeding; and how a campaign might be structured and measured.
Opportunities to Apply for New FCC Stations:
A Guide for the Curious Public Radio Leader
March 11, 2021
The FCC plans to host not one, but two opportunities to secure a broadcast license in your community in 2021. It has already scheduled an auction for open allotments and expired construction permits, and plans to announce later this year the first FM noncommercial filing window in over a decade. Public Media Company’s Evran Kavlak and FCC Attorney Melodie Virtue of Foster Garvey, both active in previous FCC license auctions and NCE filing windows, took webinar attendees through the steps necessary to determine if participating in these upcoming opportunities for your station and best practices of how to pursue this exploration.
Consolidating to Expand Services:
A deep dive into the Northern California Collaboration
December 10, 2020
In advance of the new year, Public Media Company is launching a “strategy series” – which will focus on areas of growth, challenges and solutions for public media stations. The session kicked off with Public Media Company CEO Erin Moran, Capital Public Radio EVP/General Manager Jun Reina and North State Public Radio GM Phil Wilke discussing the structure behind the “back office collaboration” between Capital Public Radio in Sacramento and North State Public Radio in Chico, California.
Click here for presentation video
University Station Leaders:
Planning for an Uncertain Future
June 10, 2020
COVID-19 is fundamentally reshaping university instruction and having a ripple effect on the stations licensed to these institutions. This webinar reviewed current trends Public Media Company is seeing and highlighted best practices on how to prepare and react to change at your university. This webinar was produced in partnership with The University Station Alliance.
Visualizing Data: Understanding & Telling Stories with Data
May 29, 2020
Why: Highlight value of using visuals to communicate and interpret data
How: Understand some of the key steps to develop data visualizations
What: Create a real-world example for future publication in Current
Contingency Planning for Public Media
May 6, 2020
Evolving crises require public media leaders to prepare for the inevitable shocks ahead. This webinar will review the steps that station managers can take now to ensure that they understand what challenges may be on the horizon and be ready if and when they occur.
Managing Nonprofit Finances in a Crisis
April 29, 2020
The challenges of Covid-19 are made even harder when combined with an uncertain financial outlook. This webinar focuses on the key financial management areas that station leaders need to address now to help secure their fiscal futures.
Financial Oversight for General Managers
November 5, 2019
Most public media leaders do not have a finance background and have not been trained on financial management, but they are charged with overseeing the health of a critical local media organization in flush times….and not so flush times. How do you make sure that your station is operating on strong financial footing regardless of the economic climate? What are the key numbers and ratios that you need to know and monitor? Get an overview during our webinar series on best practice financial management for station general managers.
We host regular webinars of interest to public media leaders, check back here to learn about the next scheduled sessions. If you have a relevant topic that would make for a great webinar, email us!