Does your community know that you exist? Grow station audience and revenue via increased awareness
May 19, 2021
Public media stations can increase revenue and impact with greater reach in their community. It starts with measuring how well the community knows your station (you’ll be surprised) and conducting a marketing campaign to "introduce" your station to new audience members.
Public Media Company Managing Director Alison Scholly hosted marketing leaders from WMUK in Kalamazoo, Michigan, and Colorado Public Radio to learn about the 2020 awareness campaigns they ran and the results.
WMUK's Development Director Kim Willis will recount WMUK's digital campaign, and
Colorado Public Radio's SVP Audience & Platforms Jodi Gersh will discuss the 2020 cross-media campaign deployed by Colorado Public Radio.
This webinar covers how to find a local agency partner; what research to deploy before proceeding; and how a campaign might be structured and measured.
Opportunities to Apply for New FCC Stations:
A Guide for the Curious Public Radio Leader
March 11, 2021
The FCC plans to host not one, but two opportunities to secure a broadcast license in your community in 2021. It has already scheduled an auction for open allotments and expired construction permits, and plans to announce later this year the first FM noncommercial filing window in over a decade. Public Media Company’s Evran Kavlak and FCC Attorney Melodie Virtue of Foster Garvey, both active in previous FCC license auctions and NCE filing windows, took webinar attendees through the steps necessary to determine if participating in these upcoming opportunities for your station and best practices of how to pursue this exploration.
Consolidating to Expand Services:
A deep dive into the Northern California Collaboration
December 10, 2020
In advance of the new year, Public Media Company is launching a “strategy series” – which will focus on areas of growth, challenges and solutions for public media stations. The session kicked off with Public Media Company CEO Erin Moran, Capital Public Radio EVP/General Manager Jun Reina and North State Public Radio GM Phil Wilke discussing the structure behind the “back office collaboration” between Capital Public Radio in Sacramento and North State Public Radio in Chico, California.
Click here for presentation video
University Station Leaders:
Planning for an Uncertain Future
June 10, 2020
COVID-19 is fundamentally reshaping university instruction and having a ripple effect on the stations licensed to these institutions. This webinar reviewed current trends Public Media Company is seeing and highlighted best practices on how to prepare and react to change at your university. This webinar was produced in partnership with The University Station Alliance.
Visualizing Data: Understanding & Telling Stories with Data
May 29, 2020
Why: Highlight value of using visuals to communicate and interpret data
How: Understand some of the key steps to develop data visualizations
What: Create a real-world example for future publication in Current
Contingency Planning for Public Media
May 6, 2020
Evolving crises require public media leaders to prepare for the inevitable shocks ahead. This webinar will review the steps that station managers can take now to ensure that they understand what challenges may be on the horizon and be ready if and when they occur.
Managing Nonprofit Finances in a Crisis
April 29, 2020
The challenges of Covid-19 are made even harder when combined with an uncertain financial outlook. This webinar focuses on the key financial management areas that station leaders need to address now to help secure their fiscal futures.
Financial Oversight for General Managers
November 5, 2019
Most public media leaders do not have a finance background and have not been trained on financial management, but they are charged with overseeing the health of a critical local media organization in flush times….and not so flush times. How do you make sure that your station is operating on strong financial footing regardless of the economic climate? What are the key numbers and ratios that you need to know and monitor? Get an overview during our webinar series on best practice financial management for station general managers.
We host regular webinars of interest to public media leaders, check back here to learn about the next scheduled sessions. If you have a relevant topic that would make for a great webinar, email us!