Triple A Music Station for Kansas City Public Television

PRC brokered the transfer of the KTBG-FM station license from the University of Central Missouri to community-based licensee Kansas City Public Television (KCPT). For more than 18 months, PRC worked with both parties in efforts to preserve the station as an outlet for public broadcasting. To prepare KCPT for integrating its first radio service, PRC provided financial forecasting and business modeling to factor in new audience and revenues, new personnel and a signal expansion project that increases the station’s reach from 400,000 to 1.4 million potential listeners. PRC also worked with KCPT to secure a loan from FJC, a New York-based philanthropy that is supportive of public broadcasting’s role in strengthening communities. Read details of this exciting signal expansion in Current.