Over the past twelve years, Public Radio Capital (PRC) has worked with more than 275 different public broadcasting entities to strengthen and expand public media services to local communities nationwide. Founded to “broaden the reach of public radio”, PRC has worked in 46 states as a public media consultant, broker, policy advocate and strategic advisor. At local and national levels, we are dedicated to building partnerships and cross-industry networks to improve program offerings, increase public media audiences, and strengthen the financial health of public media.
To better reflect the breadth of this work, we have changed our name to Public Media Company (PMC), and redefined our mission – “To maximize the relevance and impact of public media for all.”.
Public Media Company Site Launch
Alongside our new name, we have also launched this new website. Please take the time to explore our clients, services, and products.
Public Media Company Offers New Products
In addition to our comprehensive consulting services, PMC is now also committed to providing products and tools to enhance the operations and reach of public media. Our first product, Channel X, establishes a persistent marketplace for the discovery, licensing and broadcast of curated video content for public media audiences. The platform connects producers and content providers directly with broadcast programmers, addressing a long-standing barrier to collaboration between the two. Channel X will provide access to media content that complements traditional PBS offerings and enhances public media’s ability to engage new and diverse audiences.
On deck is the Public Media Database, a comprehensive data management platform to help stations more effectively measure performance, inform operational decisions, craft new narratives about the impact of services, and learn from one another via new outcome-driven cohorts and system benchmarks.
Stay tuned as these and other services are launched in the coming year!
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