Public Media Company has begun hosting a series of informational webinars for public media General Managers and station leaders to help them stay on top of our ever-evolving media landscape. Topics may include financial oversight, mergers and acquisitions, or journalism collaborations. Email us for info on future webinars or to suggest a topic!


Strategic Planning Essentials (Date TBD)

Planning is key to prepare your station to the rapidly changing needs of your audiences and funders while staying true to your mission and core competencies. A strategic plan provides a framework for aligning priorities, making decisions, allocating resources, and measuring impact to prepare a station for change. It’s more than just a to-do or wish list – it will affect all of your business decisions. This webinar gives you an overview of the essential tools and ingredients in developing and implementing a strategic plan.

Learning Objectives:

  • How do you develop a comprehensive understanding of your organization (its core competencies, challenges, and opportunities), and its environment
  • Setting clear and quantifiable goals
  • Getting buy-in from top executives to the rest of the staff, board members, and other stakeholders
  • Understanding ways to effectively allocate resources and delegating work for the successful implementation of a strategic plan
  • Creating tools for measuring and monitoring the progress of the strategic planning priorities

Target Audience: Station GMs and top executives


  • Financial Planning for Strategic Initiatives
  • Interpreting Your Station Data
  • Presenting Your Station Data
  • Doing More with Less: Collaborations in Public Media

Email us for info on future Public Media Company webinars.



Most public media leaders do not have a finance background and have not been trained on financial management, but they are charged with overseeing the health of a critical local media organization in flush times….and not so flush times. How do you make sure that your station is operating on strong financial footing regardless of the economic climate? What are the key numbers and ratios that you need to know and monitor? Get an overview during our webinar series on best practice financial management for station general managers.

Date: November 5, 2019
Length: 45 Minutes

Learning Objectives:

• Understanding and tracking key metrics and key performance indicators
• Reviewing financial statements with your CFO or accountant
• Budgeting – an inclusive process
• Forecasting and anticipated outcomes
• Monitoring cash flow and liquidity
• Actions to take to remedy negative trends
• Presenting financial results to the board

Target Audience: Station GMs, station executives that do not have a finance background
Target Licensee: All
Prerequisites: None

Click here for a PDF copy of the presentation.