This week Public Media Company’s Managing Director Erik Langner and Chief Strategist Ken Ikeda are presenting at the PMDMC conference alongside WGBH of Boston and KQED of San Francisco. During the CEO Symposium, their session “Three Takes on Building Data Culture” will cover the critical importance of Big Data for public media and also the development plans for the Public Media Database. With initial strategic input from eight of the nation’s leading public broadcasters, the Database will facilitate stations in making informed operating decisions and effectively measuring and articulating audience engagement.
For more information, visit Public Media Development & Marketing Conference 2014. To learn more about the Public Media Database, visit Products.