By PMC CEO Marc Hand, writing in Current: Despite eye-popping windfalls for some stations, the FCC broadcast spectrum auction was a disappointment for public media. Here’s why: Prior to the start of the auction, the prevailing wisdom was that the forward auction would generate anywhere between $30 billion and $60 billion in gross proceeds. Some experts were even more bullish — predicting numbers of $80
As we transition from the FCC spectrum auction and the FCC auction quiet period, public television stations may face unique and interesting post-auction opportunities that could allow them to improve their service, generate additional revenue, or both. To take advantage of these opportunities, however, public television stations will need to move quickly: Broadcasters will have until sometime in mid-July to file their construction permit applications
“The FCC’s incentive auction may not have resulted in the jackpot payday that some television broadcasters hoped for, but public broadcasters could still benefit financially through channel-sharing deals. By working out agreements to share their channels with other noncommercial and commercial broadcasters that did succeed in selling their spectrum, public TV stations have a post-auction opportunity to earn money. The nonprofit consulting firm Public Media
The first stage of the FCC reverse auction of television spectrum concluded as many analysts had predicted: Sellers’ opening bid prices were more than $60 billion higher than what the forward auction buyers were willing to pay. We believe it’s unlikely that the second stage of the auction will succeed at matching sellers’ prices to buyers’ offers. The reverse auction, which adjusts to lower demand
A recently completed computer simulation commissioned by Public Media Company from CRA International Inc. predicts that television spectrum held by public TV stations could be valued at as much as $6.8 billion in the FCC auction taking place this year. Actual outcomes of the auction will vary based upon which stations participate, as well as the amount of broadcast spectrum the FCC decides to purchase,
The FCC released final opening bid prices on November 12, 2015. By January 12, 2016, stations must decide whether to participate in the auction.
Even before the FCC raised $45 billion in the recent wireless Spectrum Auction, Public Broadcasting was in agreement – the upcoming television FCC Spectrum Auction will change the world of Public Television as we know it. Public Media Company (PMC) sees the Auction as, potentially, the most significant opportunity to positively transform the public television system since its inception. We also recognize that, if not