Next Gen TV

For stations currently in the Public Media Venture Group, click here (password required). For additional information on the Group, see below.

Public Media Company has been on the forefront of helping public television stations plan for the next major transition hitting public media — the conversion of its current digital television standard, ATSC 1.0, to ATSC 3.0, a format that is being called “Next Generation Digital Television” because of its game-changing ability to deliver expanded  programming and services to targeted households using free, over-the air broadcast signal.

ATSC 3.0 will deploy a more efficient, flexible internet-protocol based data standard, which will transform the public service models for public television.

To assist public television stations in the learning process, Public Media Company released a white paper in Fall 2016 reporting on the new opportunities around the Next Generation Digital Television, as well as an executive summary.

Report Image

Read Public Media Company’s ATSC 3.0 Report:
“Next Generation Digital Television: New Pathways to Grow Service and Revenues”

Full Report
Summary of Outcomes

Public Media Company recently secured over $20 million to help stations finance equipment upgrades necessary as part of the ATSC 3.0 transition and launched the Public Media Venture Group to address the shared interests of public television stations in converting to this new, exciting digital TV standard.

This curated collection of links, articles, and commentary include an ATSC 3.0 technology overview, timing and transition, financial implications, emergency alerting, as well as the evolution of TV viewership.

Public Media Venture Group Information

Public Media Company  has launched the Public Media Venture Group (PMVG), a coalition of public media television stations serving over 210 million Americans. Public Media Venture Group stations are committed to working together and investing collaboratively in “Next Generation TV” for the benefit of the American people.

List of PMVG Stations

ATSC 3.0 General Info

Technology Overview

Antennas and ATSC 3.0 – A Key Decision

ATSC 3.0: What You Need To Know About The Future Of Broadcast Television

IP Infrastructure Will Be Ready When You Are


Stations, Tech Cope With Likely Repack Delay

ATSC 3.0 Standard To Be Ready By 2017 NAB Show

Financial Implications

Ryvicker, Amy, Sook All Gung Ho For 3.0

ATSC 3.0 Seen Delivering Economic Boon

Regarding the value of spectrum:
Sprint Mortgages 2 GHz Spectrum For $35 Billion

As Wireless Industry Growth Slows, It’s Unclear Where New Revenue Will Come From

Regarding funding from repack and new business models:
Post-Auction Business Strategies Could Make Public TV Truly Independent

Emergency Alerting

Hurricane Matthew Shows Need For FCC Action On Next-Generation Television

Menu-Driven TV & TV as an App

Apps will unlock interactive features of next-gen platform:
NAB Explores ATSC 3.0 App Development

Forget Cord Cutters. It’s The Age Of Self-Bundlers

The Online Video View: We Can Count It, But Can We Count On It?

Broadcasters Begin Experiments With VR, 360

Consumer demand is driving the development of new products:
AT&T’s New Streaming TV Service Will Give You 100+ Channels For $35 A Month

Meet The Bundle 2.0: YouTube, Hulu, AT&T Get Into The Live Streaming TV Game

About the Hulu skinny bundle:
Hulu Gets Fox And Disney Networks, But Live Broadcasts Are A Challenge As World Series Shows

Layer3 TV (An IP-Delivered Premium Pay-TV Service) Conducting Pre-Launch Tests In D.C., Boston And Houston

Technology in Detail

An Insider’s Guide To The Development Of ATSC 3.0

A Ground-Level View Of IP-Based Media Transport


Path To ATSC 3.0 To Be ‘Much Quicker’ Than 1.0

ATSC 3.0 ‘Transition Scenarios’ Being Explored

Friedel, Richer On ATSC 3.0 Transition

Cable Seeks Protections In ATSC 3.0 Rollout

4K Adoption And Content Head Towards Critical Mass

Analysts Call For Change In PubTV Workforce, Culture Under ATSC 3.0 Standard

Broadcasters Release ATSC Road Map

FCC Repack Plan: Key Points

Destination Repack: Not Enough Time, Money

Ratings and Viewing Trends

‘Simultaneous Viewing’ May Be Taking Toll On TV Ratings

E-Marketer Multi-screen Usage Roundup 2016
(Referenced in ‘Simultaneous Viewing’ story, above)

Sinclair Will Use 3.0 To Provide Audience Data

TIVO: Millennials Are Major Video Consumers, But Extremely Impatient

Video: Content Vs. Distribution In Changing Media Landscape

Repacking Information

For stations in the Public Media Venture Group, click here. (Password required) Questions or comments about the Public Media Venture Group? Email Kristina Cushing de Recinos at