Public Media Company has been on the forefront of helping public televisions plan for the next major transition hitting public media — the conversion of its current digital television standard, ATSC 1.0, to ATSC 3.0, a format that is being called “Next Generation Digital Television” because of its game-changing ability to deliver expanded programming and services to targeted households using free, over-the air broadcast signal.
ATSC 3.0 will deploy a more efficient, flexible internet-protocol based data standard, which will transform the public service models for public television.
To assist public television station in the learning process, Public Media Company released a white paper in Fall 2016 reporting on the new opportunities around the Next Generation Digital Television, as well as an executive summary.
Read Public Media Company’s ATSC 3.0 Report:
“Next Generation Digital Television: New Pathways to Grow Service”
Public Media Company recently secured over $20M to help stations finance equipment upgrades necessary as part of the ATSC 3.0 transition and launched the Public Media Venture Group to address the shared interests of public television stations in converting to this new, exciting digital TV standard.
This curated collection of links, articles and commentary include an ATSC 3.0 technology overview, timing and transition, financial implications, emergency alerting, as well as the evolution of TV viewership.
Public Media Company has launched the Public Media Venture Group (PMVG), a coalition of public media television stations serving over 150 million Americans. Public Media Venture Group member stations are committed to working together and investing collaboratively in “Next Generation TV” for the benefit of the American people.
ATSC 3.0 General Info
Commercial Broadcasters on the ROI of ATSC 3.0
A video of a panel attended by the CEO’s of all major commercial broadcasters talking about ATSC 3.0
Technical Requirements, Costs, and Challenges & Opportunities
The PBS Engineering Technology Advisory Committee (ETAC) Position Paper on ATSC 3.0
Article by Fred Baumgartner, TV Product Manager at Nautel indicating the potential of ATSC 3.0 in education
Regarding the value of spectrum:
Sprint Mortgages 2 GHz Spectrum For $35 Billion
Regarding funding from repack and new business models:
Post-Auction Business Strategies Could Make Public TV Truly Independent
Menu-Driven TV & TV as an App
Apps will unlock interactive features of next-gen platform:
NAB Explores ATSC 3.0 App Development
Consumer demand is driving the development of new products:
AT&T’s New Streaming TV Service Will Give You 100+ Channels For $35 A Month
About the Hulu skinny bundle:
Hulu Gets Fox And Disney Networks, But Live Broadcasts Are A Challenge As World Series Shows
Technology in Detail
Ratings and Viewing Trends
E-Marketer Multi-screen Usage Roundup 2016
(Referenced in ‘Simultaneous Viewing’ story, above)