STRATEGY SERIES WEBINAR:
Does your community know that you exist?
Grow station audience and revenue via increased awareness
Public media stations can increase revenue and impact with greater reach in their community. It starts with measuring how well the community knows your station (you’ll be surprised) and conducting a marketing campaign to “introduce” your station to new audience members.
Public Media Company Managing Director Alison Scholly hosted a webinar on May 19, 2021 with the marketing leaders from WMUK in Kalamazoo, Michigan, and Colorado Public Radio to learn about the 2020 awareness campaigns they ran and the results.
WMUK’s Development Director Kim Willis will recount WMUK’s digital campaign, and Colorado Public Radio’s SVP Audience & Platforms Jodi Gersh will discuss the 2020 cross-media campaign deployed by Colorado Public Radio.
Webinar attendees will learn how to find a local agency partner; what research to deploy before proceeding; and how a campaign might be structured and measured.