Public media organizations are currently facing a series of challenges: Federal, state, and institutional subsidies are coming under increasing and sustained pressure; audiences’ tastes continue to shift, craving high quality content across all media platforms; and the costs to produce and distribute high quality local content across these platforms is expensive.
To be able to meet these challenges, a public media organization must have sufficient scale to remain sustainable and locally relevant.
For many organizations, continuing to operate as a silo is no longer a viable option. Increasingly, organizations must seek out collaborative partnerships with other public broadcasters to achieve efficiencies and the scale to deliver the public service programming that audiences demand. Public Media Company has an established record of working with organizations to plan for and execute a range of collaborative partnerships that attract larger audiences, reduce dependence on subsidies, diversify distribution channels, and introduce new programming to serve their community.
Public Media Company assists in organizing and facilitating national collaborative projects to improve public media services, represents public media organizations in the design and execution of partnership agreements, and engages in rigorous assessment on behalf of the participating stations to evaluate plans tied to community, operations, board, and market impact.