Public Media Company has worked with hundreds of public media organizations to assess current operations and to forecast the impact of future opportunities. 

Our comprehensive business modeling process helps station managers identify strategic opportunities to pursue, while helping key stakeholders, like boards and funders, to understand an organization’s potential for future sustainability and growth.

Our business models assess an organization’s historical performance, while mapping against carefully-selected industry comparative studies as a basis to measure the validity of proposed performance. A typical business model analyzes multiple opportunities and their respective returns on investment, and generally includes variables such as: anticipated staffing changes, incremental revenues and expenses, appraisals, coverage area maps, major market trends, analysis of competitors, debt service assumptions, and market demographic factors. We use an engineering software application to analyze coverage areas and a comprehensive sales database to determine the fair market value of broadcast licenses. Business model assumptions can be continuously refined as new data becomes available, allowing station leadership to track actual performance against original projections, while updating forecasts for the future.

If you have a need for Public Media Company’s business modeling services or would like to discuss a potential project, please free to email Erik Langner at

Public Media Company Services

For general inquiries,  contact us at 720-304-7274 or or download an information sheet on our services.

Spotlight On Business Planning and Analysis

High Plains Public Radio acquired an FM channel in Amarillo, Texas to bring the region its first full-time public radio station, providing coverage to approximately 230,000 people. To prepare for this expansion, High Plains Public Radio participated in Public Media Company’s “More Channels, More Service” project, which included 10-months of comprehensive business planning. Public Media Company assisted High Plains in developing custom acquisition strategies based on an organizational assessment, detailed market research, and financial analysis. On behalf of High Plains, Public Media Company contacted commercial station owners in the Amarillo market and found an FM station owner interested in selling.

Revolving Public Media Fund

New York-based nonprofit FJC: A Foundation of Philanthropic Funds created a $195,000 fund at Public Media Company to spur growth and innovation in public broadcasting. The Revolving Public Media Fund (RPMF) helps public media organizations by subsidizing a significant portion of Public Media Company’s consulting and strategic planning services. Sixteen projects have been supported by the RPMF in the past 5 years. To learn more about the RPMF, email us at