The new ATSC 3.0 broadcast standard won’t wash your car, fold your laundry or provide tomorrow’s winning lottery numbers. Beyond that, though, broadcasters attending PBS TechCon are being promised a wide array of benefits from the next-generation digital TV system that’s a focus of this year’s convention.

“There is really a significant opportunity for increased service,” Public Media Company CEO Marc Hand told a standing-room crowd at a Las Vegas TechCon session that identified four broad areas in which ATSC 3.0 can benefit public TV broadcasters. READ MORE AT CURRENT…

ATSC 3.0, News, Public Television