TV Broadcasters Get Another Shot at Leveraging Channels Into Cash
“The FCC’s incentive auction may not have resulted in the jackpot payday that some television broadcasters hoped for, but public broadcasters could still benefit financially through channel-sharing deals.
By working out agreements to share their channels with other noncommercial and commercial broadcasters that did succeed in selling their spectrum, public TV stations have a post-auction opportunity to earn money. The nonprofit consulting firm Public Media Company described several ways that stations could benefit in an email sent to public TV station managers Thursday.
‘As we transition from the FCC spectrum auction…public television stations may face unique and interesting post-auction opportunities that could allow them to improve their service, generate additional revenue, or both,’ the email said.” READ MORE ON CURRENT…