What are your business options? We help you identify strategic business plans and prepare for sustainable growth.  Through operational assessments, in-depth market studies and financial analyses, we have helped more than 300 public broadcasting organizations make informed decisions for bright futures.

Business Planning

At the core of the business plans are PMC’s financial models, which evaluate potential business opportunities through detailed analyses of projected returns. These projections include:

  • 10-year financial forecasts,
  • coverage maps and station appraisals,
  • comparable station performance analyses, and
  • growth charts for audience, membership and underwriting.

With this comprehensive quantitative data, which includes visuals and a narrative summary, your public media organization can make informed decisions about business options and explain the viability of plans to Board Members and community stakeholders.

Nationwide, PMC has provided comprehensive business planning to hundreds of public media organizations interested in strengthening their stations or preparing for service expansion.

Business Modeling Services
PMC’s business modeling reports can be used to efficiently and productively convey project plans to stakeholders and financial institutions. As trusted public media advisors, we offer everything from strategic planning with your Board to ongoing leadership coaching to ensure successful outcomes.

Business models not only inform the decision-making and planning process, they are useful throughout implementation. Business model assumptions can be continuously refined as newer data becomes available, allowing you to track actual performance against original projections, and forecast future performance. Coverage area maps (example below), major market trends, key players, major competitors, and market demographic factors are all typical parts of PMC’s market analyses. Along with a station’s historical performance and industry comparative studies, these analyses inform business modeling and financial projections.



Explore Projects to learn more about our work:

New Triple A Music Station Connects Artist and Audiences
in Kansas City

First Full-Time Public Radio Station in Amarillo, Texas

Open Society Institute Partnership to Benefit Latino and Native Communities

33 Stations Plan for Service Expansion – The More Channels, More Service Project

“In looking at how KPCC could expand, PMC’s market analysis was a real eye-opener for us. It completely changed our perspective and approach. Armed with a more detailed and clearer understanding of the global opportunities in the southern California region, we were able to create a strategic position from which to launch future acquisitions and LMAs.”


Mark Crowley
KPCC General Manager

Southern California Public Radio