Improving Stations in Five Major Markets – CPB’s Station Renewal Project
CLIENT(S)KANZ, KDHX, KRCL, KVCR, WIPR, WMMT, WNSB, WNTI, WNYE, WUMB
ADDITIONAL PARTICIPANT(S)Corporation for Public Broadcasting
TOPIC(S)Consulting, Business Modeling, Programming
PMC served as the managing consultant for Corporation for Public Broadcasting’s (CPB) Station Renewal Project, a multi-year project to improve the long-term sustainability of stations in major radio markets. Phase I involved a financial and operational review of ten underperforming stations. Phase II involved a multi-year project to improve the long-term sustainability of stations in St. Louis, Boston, Salt Lake City, San Juan and San Bernardino. With support from CPB and guidance from PMC, the station participants refined their radio programming, operational structures, marketing, and business development to better serve their communities. For example, the Station Renewal Project helped community station KDHX of St. Louis meet its benchmarks for CPB funding by strengthening its independent media services and attracting new audiences to its music, art and cultural programming.
“We are very excited about KDHX’s growth potential. With PMC’s help coupled with a strong consulting team, we are refining our programming options, better utilizing the skills of our staff and volunteers, and establishing new partnerships within local businesses.”
KDHX Station Manager, St. Louis