33 Stations Plan for Service Expansion – More Channels, More Service Project
CLIENT(S)KANZ, WGUC, KGNU, KNAU, KOSU, KDAQ ,WLIU, WBEZ ,WUNC ,WXPN ,WUAL, KFAI, KNPR, KPCC, KQED, KTOO, KUT, WLRN ,WMHT, WMUB, WNCU, KWMU, WBNI, WJFF, WMRA, WMUB, KAZU-KUSP, Capital Public Radio, Inc. Wisconsin Public Radio, Public Broadcasting in Northwest Indiana, Vermont Public Radio, Alabama Public Radio, Iowa Public Radio
ADDITIONAL PARTICIPANT(S)Corporation for Public Broadcasting (Funding for Round One)
TOPIC(S)Consulting, Business Modeling, Brokerage
The “More Channels, More Service” project (2002-2007) provided multiple months of comprehensive business planning to public radio stations interested in expanding their services through mergers or acquisitions. PMC worked with station managers and their board members/licensees to help them plan for sustainable long-term growth. PMC offered three rounds of the MCMS project, accepting no more than 12 stations per round to allow for personalized service. Below are samples of a few service expansions that followed this program:
- High Plains Public Radio acquired KAEZ in Amarillo, TX to bring the region its first full-time public radio station, coverage approximately 230,000 people.
- KTOO in Juneau, AK acquired KFMG-FM and KSRJ-FM to provide two new program formats, expanding coverage by 30,000 people.
- WXPN of Philadelphia, PA acquired 99.7 in Harrisburg to increase WXPN’s coverage to Harrisburg, and the Lancaster, Lebanon and York communities of central Pennsylvania.
- KGNU of Boulder, CO acquired KJME-AM in Denver to expand services to approximately 2.7 million people.
- Vermont Public Radio expanded services with multiple acquisitions and an LMA to preserve public radio service for approximately 760,000 people.
- WBNI of Ft. Wayne, IN was acquired by Northeast Indiana Public Radio to provide its news (WBOI) and classical (WBNI) program formats on distinct channels.
- KQED Inc. of San Francisco, CA acquired KQEI-FM (Sacramento, Calif.) to expand their news service in Sacramento.