Public Media Company CEO Speaks to PBS TechCon About ATSC 3.0

Posted by on Apr 24, 2017

The new ATSC 3.0 broadcast standard won’t wash your car, fold your laundry or provide tomorrow’s winning lottery numbers. Beyond that, though, broadcasters attending PBS TechCon are being promised a wide array of benefits from the next-generation digital TV system that’s a focus of this year’s convention.

“There is really a significant opportunity for increased service,” Public Media Company CEO Marc Hand told a standing-room crowd at a Las Vegas TechCon session that identified four broad areas in which ATSC 3.0 can benefit public TV broadcasters. READ MORE AT CURRENT…