Public Media Company is a national non-profit strategic consulting company that fosters public media growth.
Public Media Company was founded in 2001 by Station Resource Group, an association of public radio station leaders, for the purpose of strengthening and expanding public radio services in communities nationwide, enabling greater access for in-depth information; national, regional and local news; and diverse music and cultural programming.
Originally named Public Radio Capital, Public Media Company is a non-profit strategic consulting company that was created to address two challenges in the media industry at that time: the concentration of commercial TV and radio channels in the hands of dramatically fewer corporate owners, and the unchallenged capacity of large, well-funded religious broadcasters to dominate the marketplace for noncommercial spectrum.
The idea was highly entrepreneurial: Public Media Company would provide strategic business consulting and financial services directly to public media stations, with the goal of strengthening the network of public media stations around the country. Over the past 16 years the wisdom of this approach borne out through more than 300 engagements with public media organizations. One project at a time, Public Media Company helped stations around the country acquire, merge, and partner with other stations, launch new formats and/or analyze options for business expansion to help stations create stronger, more sustainable network of non-profit local media.
Since 2001, Public Media Company’s role in expansion and preservation of public media has driven an audience gain of over 1.53 million weekly public radio listeners, or 23% of 6.5 million new weekly listeners from Spring 2001 to Spring 2015.
In 2014, Public Media Company broadened its mission to include the facilitation of collaborative partnerships Channel X and VuHaus to help drive overall growth and sustainability in public media. These collaborative partnerships enable independent local public media stations to work together to tackle challenges and opportunities presented by the digital age. Channel X is a cloud-based B2B content exchange enables station-to-station journalism and program sharing. VuHaus is a network of local stations running the “music discovery” format that shares local music performances and solicits national sponsorship for a network of local events and promotions. Public Media Company recently launched a new collaboration, called the Public Media Venture Group, which is a coalition of 18 public television stations that are funding shared exploration of partnerships and new sources of revenue created by Next Generation Television the new digital television standard called ATSC 3.0.
Appearing in the above photo montage of Public Media Company history
Top row—Left to Right: Peter Buffett, PMC Founder and CEO Marc Hand, Mike Henry and Mikel Ellcessor; John E. Dee, KUTX; PMC Board Member Carolyn Grinstein; Radio Bilingüe Focus Group Meeting (2002)
Second row—Left to Right: PMC Founder and Board Member Susan Harmon, Orlando Bagwell, Ford Foundation; PMC Board Member Jan Nicholson, Loris Taylor, Native Public Media
Third row: A board meeting of the Public Radio Fund Advisory Council in 2008
Bottom row—Left to Right: Non-commercial filing window meeting in Puerto Rico (2007); PMC Staff meeting (2006): Roger LaMay, WXPN