If it wasn’t for the initiative and the foresight of Marc Hand and Susan Harmon, co-founders of Public Media Company, dozens of listener-supported public radio and viewer-supported television stations would no longer exist.
Worried about paying for auction-related equipment costs, ATSC 3.0 upgrades or general equipment needs?
Public Media Company has secured over $20 million from a combination of non-profit and traditional bank lenders to assist public television stations with equipment financing needs through an affordable loan program. Additionally, there might be other lenders interested in providing financing solutions to public TV stations on a case-by-case basis.
Public Media Company submitted comments to the FCC, in response to the Notice of Proposed Rulemaking issued on February 24, 2017 to authorize television broadcasters to use the ‘Next Generation’ broadcast television transmission standard (ATSC 3.0).
By PMC CEO Marc Hand, writing in Current: “Despite eye-popping windfalls for some stations, the FCC broadcast spectrum auction was a disappointment for public media. Here’s why: Prior to the start of the auction, the prevailing wisdom was that the forward auction would generate anywhere between $30 billion and $60 billion in gross proceeds…”
The new ATSC 3.0 broadcast standard won’t wash your car, fold your laundry or provide tomorrow’s winning lottery numbers. Beyond that, though, broadcasters attending PBS TechCon are being promised a wide array of benefits from the next-generation digital TV system that’s a focus of this year’s convention.
As we transition from the FCC spectrum auction and the FCC auction quiet period, public television stations may face unique and interesting post-auction opportunities that could allow them to improve their service, generate additional revenue, or both.
“The FCC’s incentive auction may not have resulted in the jackpot payday that some television broadcasters hoped for, but public broadcasters could still benefit financially through channel-sharing deals.”
As a result of our ATSC 3.0 meetings for station leaders, we have issued a full report on this important, emerging broadcast technology, “Next Generation Digital Television: New Pathways to Grow Service.” In addition, Public Media Company has created a new “ATSC 3.0 Resource Center”, a curated collection of links, articles and related commentary.
CPR was represented in the following transaction by Public Media Company: Colorado Public Radio (CPR) today announced plans to broaden the geographic makeup of its newsroom and expand the broadcast reach of its news service (CPR News) along the Front Range.
Public Media Company represented RIPR throughout its negotiations with U Mass Dartmouth, and also prepared the financial analysis for the transaction. Congrats to both!